As a Shopify business owner, you’ve certainly considered expanding your reach and selling overseas at some point. After all, it’ll almost certainly increase your sales.
Why is it so important to have multilingual options?
To begin, you must raise your profile and attract as many visitors as possible. That’s why being indexed by Google and other search engines is so important—and being searchable in multiple languages is critical if you’re going worldwide.
If you want to get the most out of multilingualism, you’ll need to follow the major technical prerequisites. You won’t appear in search results if your online store isn’t in the language your potential customer is searching in… This means they won’t be able to find you!