What are the characteristics of marketing text?
An effective title
The title is the most important aspect of any marketing text because it entices the reader to keep reading. The title must be straightforward and direct; it can be in the form of a question, a statement of reasons, or an order. Titles with a personal touch, on the other hand, have recently become more popular.
Effective text articulation
The marketing text’s full effectiveness is also aided by the division of the text into paragraphs and, in addition to an intriguing title, the use of subheadings that attract a potential buyer.
Creating a “YES response” from potential customers is one of the most important and successful marketing strategies. It gives the reader the impression that they fully agree with what is written and that they need a specific service or product. You constantly encourage them to make a decision, even though the reader eventually gets the impression that they made the decision themselves.
Highlighting and emphasizing words
Because readers of marketing texts typically skim the text, it is critical to highlight or emphasize words and phrases in the text that catch the reader’s attention.