To keep up with the strong competition in the ecommerce sector, you must continually consider new strategies to expand your market and boost your online store’s sales. Having a multilingual website allows you to reach areas that your competitors have yet to penetrate; as a result, you have a high opportunity of establishing your brand image in countries where language and currency preferences differ. Furthermore, running a multilingual site does not necessitate the use of additional resources. The expense of running a single-language and a multilingual website is roughly the same. You only need to follow a few simple steps to set up several languages and currencies on your current Magento site.
We’ve created a step-by-step guide in this blog to assist you construct a multilingual store in Magento on your own:
Step 1: Download Language Packages
The first step is to get the language package(s) you’ll need to get your website up and running. For a list of available translations, go to the Magento Connect shop. Choose the packages that are most suited to your needs from the many options available. You will receive a file in the .gzip format after selecting and downloading it. To access the folder app, open it. To add the unique files relevant to the language you obtained, upload the design and locale folders. You may now proceed to creating the new store view.
Step 2: Add a new store view
You’ll need to create a store view for each language if you want your website to be displayed in multiple languages. Only the English language would be preconfigured as your default language if you installed Magento without the example data. It will have three store views, French, German, and English, if it is installed with example data. However, in order to see the frontend in that language, you must first download the associated language pack.
To create a new store view, follow these steps:
– Go to your admin panel and log in — Go to ‘System,’ then ‘Configuration,’ and then ‘Manage stores.’
– On the upper left, select ‘Create Store View.’
– Enter the field name and code once you’ve been sent to the ‘New Store View’ page. Write Swedish, for example, if you wish to open a Swedish store.
– Save the store’s appearance. Your store was now up and running.
When you create a store, your website does not appear in the language you choose. You must either install a language pack or manually translate the default text strings to configure the store.
Step 3: Install and Configure the Language Package(s)
The language pack includes translation files for the default text that shows on the front page of your website. You’ll need to alter the locale settings before these translations appear on your site.
Let’s look at how to do it:
– Navigate to ‘System‘, then ‘Configuration.’
– The ‘Current Configuration Scope‘ is located in the upper left corner. Choose the store view for the language you’d like to customize.
– Go to the left-hand General section. ‘Locale Options‘ should be expanded.
– Uncheck the box next to the choices that says ‘Use Website’, and choose your favourite language from the drop-down menu.
– On the upper right corner, click the ‘Save Config‘ button.
To change the language of your back-end functions, go to the admin panel’s bottom and select the language from the ‘Interface Locale‘ drop-down menu.
Magento comes with a built-in utility for translating default text strings. If you don’t want to buy the language package and instead want to use this program to translate it, follow these instructions:
– Select ‘System’ >> ‘Configuration‘ from the drop-down menu.
– Navigate to the ‘Advanced‘ menu and select ‘Developer.’
– Select ‘Translate Inline‘ from the drop-down menu.
– Save the ‘Enabled for Frontend‘ option to ‘Yes‘ if you wish to translate the text in the front end.
– Save the ‘Enabled for Admin‘ option to ‘Yes‘ if you wish to translate the text in the back end.
– After saving the parameters, use the tool to edit the translations.
Step 4: Change the product descriptions and categories
You’ll need to edit the product descriptions and categories for each of the store views. To finish the process, follow the steps below:
– Go to the admin panel’s ‘Catalogue‘ menu, and then choose ‘Manage Products’ from the drop-down menu.
– Locate the product and select the ‘Edit‘ option.
– Select the shop view from the ‘Choose Store View‘ menu, uncheck the ‘Use Default Value‘ box, and adjust the value for the option.
– Click on ‘Save‘ or ‘Save and Continue Editing‘ to save your work.
Following the same steps as with ‘Manage Categories,’ you may edit the categories.
Make sure your audience does not consist only of English speakers. By delivering products and services in their native language, you may expand your reach to attract new customers, tap into new markets, and retain existing customers.
It’s essential that you invest both time and money in high-quality translation services. This will keep you up to date on modern business practices. At K&J Translations we are here to help you ensure the highest quality translations, bringing your business to the next level.
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