Localization is the way to go for targeted content. Localization, often known as “L10n,” goes beyond translation by customizing content rather than just translating it. This simply implies that your materials, regardless of language, are tailored to your intended audience. Localization is beneficial in tasks such as:
- Marketing materials
- Social media campaigns
Essentially, when a translator localizes your content, they ensure that your message reaches your intended audience in the target language.